Louise Coulson
A good press release on a newsworthy event
may help you get some publicity. Some of these ideas may help get your
press release published.
·
Send your press release to the correct person
·
Be sure it is grammatically correct
·
Check your spelling carefully (spell check doesn't always
work)
·
Create a compelling headline
·
Keep it short
·
Tailor it to fit the publication
·
Offer or include a digital copy so the editor doesn't have
to type it all out.
·
Include your name, phone number, address, website address
and e-mail address
·
Mail your press release - don't hand deliver it
·
Include a photograph
·
Include a date line
·
If your press release is published, follow up with a thank
you note.
·
Publish a website
·
Win an award
·
Create a new line
·
Accepted into a juried show
·
Have an anniversary such as 10 years of craft shows or 3
years in a certain guild.
·
Offer a class
·
Speak to a local civic or service group
·
Find trends developing in jewelry or accessories
·
Link with a current trend
·
Discover a new technique
·
Give results of a poll you have taken
·
Donate to a charity
·
Demonstrate at an event
·
Start a newsletter or on-line magazine
·
Are appointed to a special committee within an
organization associated with your jewelry design
·
Teach a class at a senior center or after school group
·
Receive a grant
·
Your work appears in a book or an article
·
You teach a free class in the local school district or
retirement facility
·
Contribute a piece to a silent auction, charity auction or
donate work to be sold to support a scholarship fund.
Louise Coulson © 2007
Used with permission of the author
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