Public Relations
Louise Coulson
Editors for websites, local and national
publications are always looking for material to fill their pages. You
can establish yourself as an authority in your field by writing for
these publications. Consider newspapers, magazines, trade publications,
advertising fliers, group newsletters, on-line forums, websites, etc.
Here are just a few ideas you might find helpful.
·
Trends in jewelry
·
History of a jewelry techniques
·
Accessorizing with jewelry
·
Jewelry care
·
Tips for buying jewelry
·
Artisan jewelry - what is it?
·
Materials used in jewelry
·
Stones
·
META physical properties of stones
·
Marketing jewelry
·
Craft shows
·
Home parties for crafters
Contact local radio, TV and public
broadcasting sources and offer an interview on jewelry trends, how to
buy artisan jewelry, what artisan jewelry actually represents in terms
of design, materials and design or accessorizing with jewelry. If a
college is nearby, you may be able to work with some of the journalism
or broadcasting students as an interview subject.
Local civic, service or interest groups
frequently need guest speakers at their regular meetings. You can
tailor your presentation to the group's focus. You may discuss your
jewelry, your business or your techniques, training and materials
depending on the interest of the group.
Some school districts have after school
programs for children and a short class on bracelet making can offer a
good connection with your local community and a great opportunity to
write a press release.
If you offer a demonstration at an event,
facility or institution, it may give you a chance to come back with a
trunk show at another time. If you demonstrate your jewelry making
skills at a retirement home, you may have a chance to bring your jewelry
in during a holiday shopping season to help the residents buy their
presents without having to get out and shop.
Free Publicity Opportunities -
Be sure and send
press releases when you engage in these activities.
·
Write articles for local and national publication.
Request a link to be used in your byline.
·
Teach your craft at some level in local schools or
national crafts schools.
·
Visit schools, retirement homes or libraries to
demonstrate, teach or speak about your work.
·
Provide articles for websites associated with the jewelry
or accessories industry
·
Speak to a local group about some phase of your business.
·
Write a newsletter about the local craft scene.
·
Demonstrate your work at local and regional events.
·
Be a resource of information for your newspaper or
magazines in your area of expertise.
·
Allow content from your website to be used on other sites
and request that a link be used along with the byline.
·
Provide photographs of crafts to magazines, guilds and
show promoters.
·
Be a resource about the arts scene for your local
visitor's bureau or state tourism center.
·
Volunteer at the Chamber of Commerce, Visitor's Bureau or
Tourism Office.
Louise Coulson © 2007
Used with permission of the author
Back to
The Business Side of Jewelry
|
