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20 Tips For eBay Success in 2007
Cheryl L. Coccaro© Jan 18, 2007
© Not to be Reprinted without Prior
Consent of Cheryl Coccaro 2002-2007
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Your title needs to be KEYWORD rich.
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Don't use the SUBTITLE option offered as they are
treated by eBay as part of your description text and DO
NOT show up when buyers do TITLE only searches, which
are the most common way people search.
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Know eBay's FEE STRUCTURE and make the best use of
your starting price & listing upgrades fees. Starting an
item at $10.00 cause you to be charge the next tier
level, where $9.99 is the lesser fee structure price. This is an extremely easy way to lower your SELLING cost
fees.
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Offer a BUY IT NOW feature for those buyers who do
not have the time to wait for your auction to end.
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Using NO BACKGROUND or a POOR BACKGROUND which will
detracts your buyers eye OFF of the item you are
selling.
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Please do CLEAN your item and make sure it sparkles
and gleams.
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If selling a GROUP or LOT of similar items be sure
to use the word LOT in your eBay TITLE listing.
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Be sure to use a REFERENCE of SIZE whether it be a
coin or a battery. Be sure to mention the size in inches
also. Do not use a cigarette pack or a lighter as buyers
will not bid on items that might SMELL OF SMOKE. If you
sell JEWELRY be sure YOUR PACKAGING does not smell musty
or of smoke.
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Make sure you ACCEPT PayPal for a payment option -
as we are in the electronic digital age where is it
preferred to pay on line for our transactions. You could
also offer MULTIPLE payment options such as US Postal
Money Orders. Did you know that your can verify a US
Postal Money Order Number over the telephone? That
telephone number is: 866/459-7822.
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Know the value of OFFERING INSURANCE on highly
breakable items. Be sure to give your buyer the OPTION
to select it. Your auction should state that your are
NOT responsible for items ONCE they are in the US MAIL
SYSTEM.
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TERMS of SHIPPING should be spelled out. Which
carrier you will use and the cost. Be sure to tell them
that you ship the very next day after their PayPal
payment.
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Please mention when PAYMENT IS DUE. If using PayPal
preferred, as the only means of monies you accept, then
you are assured that you will be paid promptly.
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Select the option of ONLY ACCEPTING PAYPAL and your
Non Paying Bidder problems go away.
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Do you have a RETURN POLICY? Even if you do not have
one in place, be sure to select the option when
completing the Sell Your Item Form. A NO
REFUNDS/NO RETURNS...is a return policy. Your pictures
should be clear and show all flaws...so the buyer will
be aware of any mark or chip or defect BEFORE they make
their bid.
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Use a COUNTER which is NOT VISIBLE in addition to
one that IS VISIBLE. There are counters available that
tell you where your lookers are from and how often they
return to your auction.
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Most importantly use a CALL TO ACTION. This means to
ask for the sale and.....BID NOW! You need to create a
desire for your item...right now.
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Create a 2nd eBAY ACCOUNT for your purchases.
Nothing is worse that viewing a seller's feedback and
looking at the auction items they purchased...and
finding out what they paid for the same item you have
bid on. Yes, you do need one TO BUY and one TO SELL on eBay.
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Don't forget about BACK END SALES.
In your End of Auction email, mention
that you will send them updates of new items
you will be listing. They will love to get a
head start and if you use the BUY IT NOW option, you could have made a sale
without eBay.
If their 1st purchase was a positive one,
they will buy again from you on eBay and
even better...on your website where the fees
are much much less.
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List your items at a FAIR PRICE when starting out. Expecting to make a killing in the beginning of your
selling phase is expecting too much. We must learn to
crawl before we walk and then run.
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Be persistent and SELL WHAT SELLS.
Do some research on the item you want to sell and
look at what sold in the last 30 days. Select the
COMPLETED box when doing this search. What was their
stating price? What did it finally sell for? Make
your price in line with what has worked before.
Happy Selling!
Our thanks to Cheryl for lending her
expertise to The Business Side of Jewelry
Cheryl Coccaro © 2007
Used with permission of the author
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The Business Side of Jewelry
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