On the Trail of a Good Case

Judy Hoch

Our thanks to Judy.  Her wide range of experience can save us all a lot of trouble and expense. 
Take a look at her work here Judy Hoch

When you are looking for display cases – you have several things to consider.  While cost is certainly one important factor, consider also security, weight, reflections, ease of lighting inside case, and on what you are going to place the cases. If you have angled tops on your displays, you need to allocate a flat space somewhere to show individual pieces out of the case. Also, consider how much space you have to transport the cases.

One of the major considerations with cases is how are you going to get them to a show. For ten years, I did shows out of my VW Passat wagon. Initially I had all the stuff inside, but eventually bought a large car-top carrier for the tent and poles. Consider how you would load your vehicle. Tent weights go on the bottom always. Do you have to entirely unload your car to begin setting up because the tent is under everything? Last year I bought a used GMC passenger van, removed all but the two front seats and fitted out the van so that everything can be accessed individually. It has greatly simplified my life because I never unload it. I treat it like a trailer that happens to have a motor.  It is a real treat to go to a show without having to load up all the stuff first.  If you are going to use the family car for shows, do you have a place to put all the display stuff?

I currently have several Arizona case displays – I had them make the portable cases only 16 inches deep (back to front) instead of the standard 22 inches.  I display them on propanel podiums, which are 30 x 16 inches, and I use 42 inch tall ones.  The Arizona cases are secure – I can lock them and actually go to the bathroom without fear of being ripped off.  I have halogen lights for inside shows and bright leds in a string for outdoors.  In general, I really like them and they look very professional. All of the transparent windows are tempered glass. That makes them heavy – about 35 pounds without the carrying case. They set up very fast without tools – an important point where the unions have rules about tools. You can buy relatively inexpensive packing cases for storage and shipping and schlepping. My cases are powder coated black. The inside led lights are very cool, and the halogens don’t heat the case up too much. I have deep cycle marine batteries to power an outdoor show, and also a low noise e1000 type generator to use where allowed.  I can run the led lights all weekend on one battery. Halogens take more power.

My prior set up was with Dynamic Display System (DDS) cases.  I had three double angled glass cases and one stackable single cube. They are lightweight, and fold up into practically nothing.  They look really good. Then are not secure in any way – the Plexiglas is too flexible, it scratches, and the doors are a joke.  The bases wiggle and scare folks away.  If you put the cases on a sturdy base, for example a propanel podium, they are sturdier – but not secure.  And if you put them on something other than the DDS bases, you have to modify the posts that hold up the walls because they go below the flat plate of the base.  They are fiddly to set up and the little screws are a nuisance.  The more you use them, the more the bases wiggle.  And until they get wiggly, they are very difficult to get them to give up and fold down.  These don’t come with storage cases, instead the legs are supplied with canvas sacks. I put the top in a pillowcase and made fleece fitted cases for the Plexiglas.  The posts store in a flat piece of cloth that you roll up and secure with rubber bands. Light bars are also in canvas sacks, and I stored the lights in egg cartons because they are fragile and expensive. Their available shipping cases look like what you ship golf bags in and are expensive and bulky. In retrospect, the DDS system is ideal for shipping because it is lightweight and it looks good.  It lacks substance in my opinion. Another consideration with the DDS cases is that their halogen lights run very hot, and the way the cases are made, you need two strings of lights.

I’ve used Abstracta cases.  They fold down flatter than anything.  They go together fast.  They don’t like to come apart when you break down.  There are a jillion ways to set them up and they are sturdy.  They are the 90 percent choice of artists at big shows like the Buyers Market of American Craft.  They look like Abstracta.  They are not particularly secure – again Plexiglas is the culprit.  Lots of fiddly little clips and holders break at nearly every use.  It is an erector set for jewelry display. We made bases out of foam core for the inside floor and the inside shelf. We made skirts for them out of surplus fireproof fabric from the local art theatre.  The tops with Plexiglas are so insecure that at the last show we skipped using the Plexiglas at all and displayed jewelry au natural on open bases.  That was in a relatively secure vetted wholesale show.  It didn’t feel good to have it all out there in the open, but we lost nothing.

I didn’t start out with all nice stuff. Here is the tale of how I built my displays from the beginning. My first cases were the flat three-inch ones from Arizona case that you open the top at an angle and there you are. Not secure, attractive or professional.

Then I found some “dump tables” on sale at a fabric store that was closing out.  We made some supports and angled some Plexiglas into the tables, put pretty blue pleated skirts on the tables and had our first tent display.  We even put pleated blue curtains over the top and down the sides.  It was awful – it looked like a second rate puppet theatre, and the curtains wrinkled and got dirty so you had to wash and iron (!) them before every show. It all was on a cheap EZ-up tent. We did put that all together for under $300 for a first try however.  Our second lesson with this display (the first was the ironing) was that the nice full skirts on the tables moved in the wind and scared customers away.

At one time, I had some Allstate cases – the 14-inch tall aluminum things that look a lot like aquariums. Another try was some hand made oak cases from a lapidary in Utah. They went together with nylon straps, and had sharp corners…and in their carry cases, they weighed over 60 pounds each. We made plywood covered with indoor/outdoor carpet for the bases with shelves on straps and held the mess together with bungee cords.  You get the picture, a Rube Goldberg contraption. Each 24” wide case and base weighed over 100 pounds, and we had five of them. That weight issue is what took me to the DDS cases.

Bottom line – I’ve gone from the erector set – cheap, to the Dynamic Display stylin’ deal, and have happily settled on the Arizona cases – flat and vertical portable ones. I think I’ll stay where I am for a while, they work well and look great.  Incidentally, the Arizona case solution is less expensive than the dynamic display one.

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Judy Hoch © 2007
Used with permission of the author

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