How to Promote Your Jewelry Design Business Through Blogging!

Kristie's weekly newsletter is is filled with great tips that help the jewelry artisan with marketing, and her site, http://www.jewelry-marketing.com, provides a wealth of articles on every phase of jewelry marketing.

If you're serious about marketing your handmade jewelry online, you realize how important it is to keep in touch with your customer.  One of the best ways to do this is through regular postings to a blog.

What is a blog? A blog is simply a recurring online diary of your thoughts and ideas relating to a particular topic. Blog entries are usually published at regular and frequent time intervals to allow you to establish a following. Posting frequency can vary from several times a day to once a week or so. The more often you publish your blog, the more likely you are to establish a strong readership which will result in more sales for your jewelry business.

A blog is a great way to personalize your jewelry business and it allows you to establish a bond with your customer, both of which will increase the likelihood of a customer purchasing from you in the future. Customers want to buy their handmade jewelry from someone they know and trust. A blog will give you and your jewelry business the credibility needed to  maximize your jewelry sales.

What can you include in your jewelry business blog? Here are some ideas:

1. Tell customers the story behind your jewelry designs. Customers might want to know what motivated you to get started in jewelry design and why you create the type of jewelry you do. Bring your jewelry designs to life for your customer! They'll develop a newfound appreciation for what you do/

2. Tell customers about the steps you take to create your jewelry. Include a sequence of photos that illustrate the process. This will allow your customer to see how your jewelry is different from mass produced jewelry found in department stores.

3. Show photos of your very latest, cutting edge jewelry designs. Let your customers know how they can order these hot, new designs.

4. Keep your customers abreast of any upcoming craft and jewelry shows where you'll be exhibiting your jewelry.

5. Let customers know about upcoming special sales, discounts, and promotions relating to your jewelry designs.

6. Give your customers unique ideas on how to wear your jewelry. Include photos illustrating some of these ideas.

7. Keep your customers informed of upcoming seasonal jewelry trends

8. Teach your customers how to select jewelry to flatter their particular face and build.

9. Tell your customer how to clean their jewelry and remove tarnish from silver.

10 Sponsor a contest on your blog for the most unique way to wear a particular necklace. Give the winner a gift certificate for your jewelry.

11. Tell your customers how to choose a piece of handmade jewelry to give as a gift.

12. Describe the materials and stones used in your jewelry design along with their meaning.

There's so much more you can include in your blog. The important thing is to use your blog to maintain contact with your customer and give them useful information. It's also a huge bonus that you can include photos of your jewelry designs. Nothing sparks jewelry sales better than good visuals.

Why not give blogging a try? I'm sure it'll help make your jewelry business an even bigger success!

Kristie Leong teaches jewelry designers how to find new markets for their handmade jewelry designs. Her website is located at http://www.jewelry-marketing.com

Kristie Leong © 2007
Used with permission of the author

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