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Public RelationsLouise CoulsonWrite Articles for Publications other than Jewelry PublicationsEditors for websites, local and national publications are always looking for material to fill their pages. You can establish yourself as an authority in your field by writing for these publications. Consider newspapers, magazines, trade publications, advertising fliers, group newsletters, on-line forums, websites, etc. Here are just a few ideas you might find helpful.· Trends in jewelry· History of a jewelry techniques· Accessorizing with jewelry· Jewelry care· Tips for buying jewelry· Artisan jewelry - what is it?· Materials used in jewelry· Stones· META physical properties of stones· Marketing jewelry· Craft shows· Home parties for craftersDo InterviewsContact local radio, TV and public broadcasting sources and offer an interview on jewelry trends, how to buy artisan jewelry, what artisan jewelry actually represents in terms of design, materials and design or accessorizing with jewelry. If a college is nearby, you may be able to work with some of the journalism or broadcasting students as an interview subject.Public SpeakingLocal civic, service or interest groups frequently need guest speakers at their regular meetings. You can tailor your presentation to the group's focus. You may discuss your jewelry, your business or your techniques, training and materials depending on the interest of the group.ClassesSome school districts have after school programs for children and a short class on bracelet making can offer a good connection with your local community and a great opportunity to write a press release.DemonstrationsIf you offer a demonstration at an event, facility or institution, it may give you a chance to come back with a trunk show at another time. If you demonstrate your jewelry making skills at a retirement home, you may have a chance to bring your jewelry in during a holiday shopping season to help the residents buy their presents without having to get out and shop.Free Publicity Opportunities - Be sure and send press releases when you engage in these activities.· Write articles for local and national publication. Request a link to be used in your byline.· Teach your craft at some level in local schools or national crafts schools.· Visit schools, retirement homes or libraries to demonstrate, teach or speak about your work.· Provide articles for websites associated with the jewelry or accessories industry· Speak to a local group about some phase of your business.· Write a newsletter about the local craft scene.· Demonstrate your work at local and regional events.· Be a resource of information for your newspaper or magazines in your area of expertise.· Allow content from your website to be used on other sites and request that a link be used along with the byline.· Provide photographs of crafts to magazines, guilds and show promoters.· Be a resource about the arts scene for your local visitor's bureau or state tourism center.· Volunteer at the Chamber of Commerce, Visitor's Bureau or Tourism Office.
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